The “Amazing Food Festival 2024” Kicks Off in Hua Hin Prachuap Khiri Khan Elevating Soft Power to Boost Food Tourism
Today (August 20, 2024), The Ministry of Tourism and Sports, through the Tourism Authority of Thailand (TAT), in collaboration with Prachuap Khiri Khan Province, is hosting the “Amazing Food Festival 2024 @HUA HIN” from August 10-12, 2024 at Pone Kingpetch Park. Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports, presided over the opening ceremony of the “Amazing Food Festival 2024” at Pone Kingpetch Park. The event, in collaboration with both public and private sectors, aims to serve up a spectacular food festival, elevating it to an international level and positioning Thailand as a world class destination for food tourism by highlighting Thai and local cuisines as key attractions.
Dr. Penpisut Jintasophon, Secretary to the Minister of Tourism and Sports, stated that the Amazing Food Festival 2024 in Prachuap Khiri Khan which is the third area of the event. aims to enhance the travel experiences of international tourists and increase their spending. This festival aligns with the government’s policy to clearly highlight Thailand’s culinary identity and creatively blend cultures, thereby promoting tourism, especially gastronomy tourism. This creates a trend in travel, extends tourism duration, and expands business opportunities for tourism operators and related businesses such as hotels, accommodations, and restaurants, generating economic circulation regionally and nationally. Moreover, the Amazing Food Festival 2024 promotes the government’s “Ignite Thailand’s Tourism” policy, featuring continuous events and festivals to sustain domestic travel momentum throughout the year. This festival showcases the charm of Thai cuisine from all regions, highlights its uniqueness, and supports Thai culinary ingredients in promoting Thai tourism global
Ms. Thapanee Kiatpaiboon, Governor of the Tourism Authority of Thailand, stated that TAT is aligning with the government’s “Ignite Thailand’s Tourism” policy to drive the economy through various events and festivals, aiming to stimulate travel during low seasons. This led to the organization of the Amazing Food Festival 2024 in Hua Hin District, Prachuap Khiri Khan, emphasizing the unique charm of Thai cuisine from all regions. The festival aims to highlight key selling points and promote Thai food ingredients through the “5 Must Do in Thailand” strategy, specifically focusing on ” Must Taste” The goal is to offer tourists diverse culinary experiences, encouraging travel through the concept of “Good Food Good Vibes.” Prachuap Khiri Khan, a top tourist destination for both Thai and international travelers, is chosen for its readiness to welcome tourists and its abundance of renowned restaurants, enhancing the food tourism experience for food lovers. TAT also emphasizes sustainability, managing the event’s environmental impact, and hopes this event will inspire and bring happiness to tourists seeking culinary adventures.
At the event “Amazing Food Festival 2024 @HUA HIN”, special features are gathered to provide to tourists, food lover, and social media people, allowing them to update their taste experiences. Enjoy the unique and outstanding ingredients from various regions across Thailand, providing a truly satisfying culinary experience. Participating venues include Michelin Guide restaurants, popular eateries, contemporary dining spots, and local favorites. Additionally, the festival includes booths showcasing Art and Craft products and booths from winners of the Thailand Tourism Awards. Chef Hang Paiboon Kulvaraporn, Baan Head Chef and a new generation chef, chef Thanwa Jidnaray Boonsangwat, private chef and F&B consultant, will conduct cooking demonstrations. Local community chefs from Pak Nam Pran Village and Ohmjongruai Community Enterprise Group will also share their culinary expertise. Participants can also join the “One Day Trip” activity organized by the Pak Nam Pran Village community to explore local community and learn about the origins of ingredients in Prachuap Khiri Khan. For more details and registration, visit the Facebook Page: Amazing Food Festival 2024. With the increasement of fun through music performance for the people attending and enjoying 3 days concerts from various famous artists such as as Serious Bacon, Oat Pramote, Ponchet, UrboyTJ, Morvasu and Zom Marie.
TAT expects that by hosting “Amazing Food Festival 2024” in Prachuap Khiri Khan will attract tourists, encouraging them to extend their stay and increase spending, thereby boosting local economic circulation. The event is expected to draw more than 15,000 visitors and generate a revenue of at least 35 million baht.
Those interested in attending the event can find more details on the Facebook Page: Amazing Food Festival 2024.Au
